Supplier Relationship Management: Micebook

Micebook.com. Yes, that is its name, and for those of you snickering about it, MICE stands for Meetings, Incentives, Conventions and Events. At least that is what I think it stands for since everyone seems to have a different answer for the C and E… but close enough for jazz.

The site is positioned as a “Supplier Relationship Management” tool (SRM). Now when someone says SRM you can nod like you know what they are talking about in the same way I nod when someone says CRM and I have no idea what they are talking about. The good news is this is a tool to manage the supply base, except Micebook keeps the contact details up to date for everyone. And the site is FREE to Meeting Planners.

Event planners can use MICEBOOK to search for CVBs, hotels, venues, DMCs, airlines, representation companies and an ever-growing database of other Meeting, Incentive, Conference and Exposition suppliers.  At the moment there are about 4000 global suppliers. It keeps growing.