The success of a “Signature Scent” depends on chemistry and marketing. Behind the scenes are teams of professional chemists experimenting with all manner of exotic extracts to capture the essence of their celebrity endorsers. Next comes an army of marketers convincing consumers they need to smell that way. Weird but true.
Essence of Excellence places teams in both of these demanding roles, presenting a challenge to create and blend an individual fragrance that appeals to a given target market.
Teams carefully choose their ingredients paired with a range of moods and character traits. Successful teams understand the world from their customer’s perspective, aiming to produce both a new fragrance and an associated targeted marketing campaign within a tight deadline.
Having learnt the basic techniques of perfumery, teams blend base, mid and top ‘notes’ to create a ready-to-wear fragrance. Essence of Excellence is by no means restricted to female fragrances; some teams will be working with unisex and male customer profiles.
ID Events provides all of the “stuff” your teams need to get it done, and their consultants/facilitators are standing by to help with the chemistry and the presentations… but it’s up to your teams to find the proper leadership, inspiration, imagination, cooperation and discipline to create both the product and the campaign, and then present it to the group.
If you like smelling things, it sounds like fun. http://www.ideventsaustralia.com