Online Marketplace To Find And Book Exclusive Private Venues for Meeting, Event And Production Spaces

Peerspace Update

Full Disclosure: Peerspace will be a sponsor of the All Things Meetings 16th Annual Silicon Valley Reception & Trade Show on July 26, 2017 at Forager, the new downtown venue in San Jose. I am VERY big on keeping the editorial part of my blogs and newsletter separate from any conflicts of interest. Can I still write about them?

Yes. (Because) I had written about Peerspace in one of my first blogs, long before the sponsorship thing. And why had I written about them? Because it’s a cool idea. Why am I writing an update? Two reasons… 1. it’s still a cool idea and 2. I would not have found Forager, a very cool, new venue, if it wasn’t for their listing on Peerspace. I went to the site, looked around, said hey, I never heard of that, looks good, and booked it without a problem. Since they “did good” once again, now’s a good time for an update. So… here’s the story…

Peerspace is an online marketplace to find and book meeting, event and production space, often private venues you could not find anywhere else. They currently support bookings in San Francisco, New York, Los Angeles, Seattle, Austin and Chicago, with additional metros coming soon. In addition, they have support staff that can help you identify what venue might work best for you, and then connect you with preferred vendors from catering to A/V to entertainment. And they are really nice.

Note… they charge a reasonable fee for their services. My first reaction to that is… they do? But when you think about it, factoring in the “I never would have found this place on my own and it was so easy to set it up” thing,, it’s worth it.

For more information, visit www.peerspace.com

Donna Cohen

I have decades of experience creating and producing online marketing. I left the corporate world to work independently with people who need help establishing and maintaining their online presence. Not everyone knows how, has the aptitude, or time to learn how to use online marketing tools, and nor should they have to try. Those people who need help and/or don't want an in-house marketing team work with me. Each client has different needs, goals and expectations. I do custom work for each of my clients. I get to know each person and know their voice, their style, rhythm and budget. 

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Ever-Growing Database Of Suppliers For Meetings and Events - Worldwide

Micebook.com. Yes, that is its name, and for those of you snickering about it, MICE stands for Meetings, Incentives, Conventions and Events. At least that is what I think it stands for since everyone seems to have a different answer for the C and E… but close enough for jazz.

The site is positioned as a “Supplier Relationship Management” tool (SRM). Now when someone says SRM you can nod like you know what they are talking about in the same way I nod when someone says CRM and I have no idea what they are talking about. The good news is this is a tool to manage the supply base, except Micebook keeps the contact details up to date for everyone. And the site is FREE to Meeting Planners.

Event planners can use MICEBOOK to search for CVBs, hotels, venues, DMCs, airlines, representation companies and an ever-growing database of other Meeting, Incentive, Conference and Exposition suppliers.  At the moment there are about 4000 global suppliers. It keeps growing.

I asked CEO Chetan Shah how positioning is determined when a planner does a broad search for a supplier in a particular destination. Do the highest paying vendors get the best positions? The answer… No. The order they appear is related to how many event planners have saved them as a “favourite” (and I spelled favorite with a “u” because the company is HQ’d in London and for some reason they put an extra “u” in for no apparent reason).

When I was in graduate school (impressed?), they made us read a small book called How to Lie with Statistics. Besides making me never trust anything anyone says, ever, it taught me how data can be skewed in just about any direction one wants. The point being, if you have a small sample of planners choosing favorites, the positioning near the top may not mean that they are the best supplier, only that the limited universe choosing favorites knows about them (or are their cousins).

At the moment there are only about 1000 planners registered (the site is new), but Mr. Shah says they expect that number to grow exponentially. Presumably the positioning of suppliers will change as more planners enter the system and will eventually become broad enough to eliminate the “relatives” factor.

You can even earn rewards for adding unlisted suppliers to MICEBOOK. The site folks vet them, and for every profile that becomes a paying member of MICEBOOK, you earn $25USD. (Wheels turning).